We are delighted to share the successful completion of our training session on the creation and strategic use of digital marketing through Email Marketing. The session was designed to equip participants with essential knowledge and hands-on experience in one of the most powerful yet often underutilized tools in digital communication. Attendees explored how email marketing can be leveraged to build stronger customer relationships, nurture leads, and drive meaningful engagement in today’s competitive digital landscape.

A heartfelt thank you goes to Abdirisak Mohamed Gelle, the Data Insights Manager at shirkadda Nasiye, for leading the session and generously sharing his deep expertise and professional experience. Gelle provided participants with valuable insights into the art and science of crafting impactful email campaigns — from audience segmentation and personalized content creation to effective performance analysis and automation strategies. His guidance offered students a clear roadmap on how to plan, execute, and optimize campaigns that deliver measurable results.

This training represents another important step in our mission to empower young people with practical digital skills that prepare them for future opportunities in marketing, entrepreneurship, and innovation. By fostering learning environments that connect theory with real-world practice, we aim to inspire the next generation of digital professionals and changemakers in Somalia.